Business Owners

We are a long-term oriented shareholder with a solid understanding of the opportunities and challenges of operating a business in mainland China. Our approach is built on strong alignment with our partners with respect to strategy and vision, clear agreement on strengths and weaknesses and tangible and measurable value adding post-investment support.

Our value adding capabilities cover a wide range of areas, from local compliance, finance and HR, to overseas expansion and branding.

Business Owners

We are a long-term oriented shareholder with a solid understanding of the opportunities and challenges of operating a business in mainland China. Our approach is built on strong alignment with our partners with respect to strategy and vision, clear agreement on strengths and weaknesses and tangible and measurable value adding post-investment support.

Our value adding capabilities cover a wide range of areas, from local compliance, finance and HR, to overseas expansion and branding.

Strategic input

We support management teams and boards in defining a clear long-term strategic direction and establish measurable milestone goals along the way. Day-to-day management of a growth business in China is a challenge in its own right and tend to leave limited bandwidth for longer-term strategizing. Having a partner with an informed birds-eye perspective and a solid understanding of long-term value creation can be an important edge.

Hands-on operational portfolio management

Driving operational improvement to accelerate expansion and improve profitability is fundamental to our value proposition as a shareholder. Our input is pragmatic and results-driven and touches upon a wide range of areas, from KPI systems and data analysis to HR incentive structures and working capital management.

Brand building

In China’s current business environment, any strategy centered on mere procurement, relationships and price is no longer sufficient Рthe era of double-digit GDP growth and novice customers is a thing of the past. We work systematically with management teams to develop brands that have strong local appeal and are compatible with overseas expansion. In this effort, we draw upon the combination of our intimate understanding of the Chinese market and our connection to Scandinavia, one of the most sophisticated branding & design markets in the world.

Overseas expansion

We have helped our partners establish joint ventures and physical presence in markets as diverse as Sweden and Pakistan. Our support is present throughout the going-out process, from introduction and negotiation with local overseas partners down to logistics and cross-border IT issues.

A partner for the long-term

Our platform is free of the operational and compliance risks so often encountered in our market and – not at least – in our industry. We have invested considerable effort in operations and compliance not only to safeguard our own long-term solidity but also to ensure that partnering with us adds a valuable stamp of approval in the eyes of clients, a future trade buyer or the public market.